Search engine optimization.
Search engine optimization is the process of setting up a web site so it can be found through Google, Yahoo!, Bing and other search engines. Here are some techniques we use to optimize a site so each page has the best chance of being found for a particular search phrase:
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Make the phrase the actual filename of the page, using dashes instead of spaces i.e. public-golf-course.htm. |
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Make the HTML page title the same as the phrase i.e. <title>Public Golf Course</title>. |
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Create a unique description meta tag for each page that includes the phrase plus a call to action. |
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Create a unique keywords meta tag for each page that includes any common misspellings. |
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Put the phrase for each page inside <h1> tags as close as possible to the top of the page. |
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Make sure the content of each page contains the keywords for which it is optimized. |
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Create either a footer or a site map with each phrase appearing as a text link to the related page. |
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Sites that are kept current tend to rank higher in search results, and publishing a blog is a great way to add frequently updated content to your site. BitMojo can optimize your site architecture and enable you to easily add and update content.
BitMojo can also design and implement link campaigns, which are essential to improving your search engine ranking. We can help you use Google Analytics, Google Webmaster Tools, Google Product Search, and other free tools to increase traffic to your site. Interested? Let's talk.
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