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Pay-per-click advertising.


Pay-per-click ads appear next to the search results shown by Google and other search engines. They are incredibly powerful because you're showing an ad to someone who is actively searching for what you have to offer.

Other advantages include:

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The results are immediate. Pay-per-click ads appear instantly, so for example you don't have to wait for a magazine to be printed.

 
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You only pay for referrals. With mass media like television, the cost is the same even if you don't get any leads.

 
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You can target specific locations. Your ad can appear everywhere, or only in certain cities, states, or countries.

 
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You can advertise products or services that don't exist yet. Test demand BEFORE you invest in developing something new.

 
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You know your exact return on investment or cost per lead. Google AdWords and Microsoft AdCenter can compute this for you.


BitMojo can help with all aspects of pay-per-click advertising, including setting up and optimizing campaigns, creating landing pages on your site, and setting up conversion tracking to compute your exact cost-per-lead or return on investment. Interested? Let's talk.


 
 

Tip of the Day from Top Ten Tips™:
Marketing Online

 
   
  Tip #9: Publicize Your Site in E-Zines

E-Zines are newsletters on a particular topic delivered periodically via email (the name “e-zine” is short for “electronic magazine”). Publishing an article... more
 
   
 

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