Link campaigns.
A link campaign involves getting other web sites to link to your site, which helps in two ways. First, people who find and click on those links are directed to your site. Second, search engines see inbound links as an endorsement of your site, and will rank it higher in search results. However, not all links are created equal.
High-quality links are on pages that are well-ranked and have content relevant to your site. But where do you turn after you've exhausted obvious sources of links like associations, vendors, dealers, and customers?
Directory Listings
Listing your site in the most appropriate category of directories like Yahoo!, Best of the Web, and the Open Directory Project is a great place to start. There may also be directories specific to your insdustry.
Online PR
Distribution services like PRWeb make it easy to post keyword-optimized press releases that link to your web site. Plus, in search results, Google sometimes features press releases more prominently as news.
Social Media
Sites like Facebook, Twitter, YouTube and Flickr are an inexpensive way to increase your visibility online, especially in Google's universal search results that show eye-catching video or image thumbnails.
BitMojo can help you create high-quality inbound links to your site from a variety of sources, while avoiding shady practices like link farms that can get you banned from the most popular search engines. Interested? Let's talk.
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