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Business Tax
Savings Kit™

All Financial Advisors.

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All Financial Advisors (AFA) is an independent and comprehensive guide to financial advisors, financial planners and wealth managers.

Objective
Build traffic to a web-based directory of financial advisors via search engine marketing, and help maximize the site's conversion rate through its design and functionality.

Solution
To help maximize conversion rates, BitMojo referred AFA to one of our design partners, Jeff Browning of Goodeye Creative. Jeff worked with AFA to create a credible appearance and effective layout for the site.

To jump-start traffic, BitMojo implemented pay-per-click advertising campaigns. This began with keyword research to find, evaluate and prioritize keywords relevant to AFA's market. We then worked with their team of developers to specify landing pages for ads. Multiple geo-targeted ad campaigns were set up on both Google AdWords and Yahoo! Sponsored Search, and conversion tracking code put in place to measure AFA's exact cost per lead.

While setting up the paid search component, BitMojo advised AFA's development team regarding organic search engine optimization, including how to maximize both the internal and external link popularity of each page in the site. We continue to consult with AFA's developers to ensure the site is optimized for both paid and organic search.