 [ click here to view spot ] | When W+K needed some help to get over 100 extras to join together for a Lance Armstrong 'Live Strong' shoot, they called Limbo Films. In one shoot day we had 8 locations, and over 100 all-volunteer extras. We were humbled by how many people, some who walked up off the street to help, some who are cancer survivors, were more than willing to help this great cause.
Client: Lance Armstrong Cancer Society, Agency: Wieden & Kennedy, Director: Gary Nolton, producer: Deanna Rizzo
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